DAVID BECKHAM FOR H&M MODERN ESSENTIALS

David Beckham promoting the H&M Modern Essentials Collection

Copycats abound in this ad for H&M’s Modern Essentials collection.

David Beckham knows the perils of being an influencer; namely, that anything he wears in public is instantly coveted and copied. A new video promoting H&M’s Modern Essentials collection plays on the humor of this idea by showing just how many copycats (and dogs!) Becks has watching his every sartorial move.